Colours in wine labeling
The label of a wine has, first and foremost, legislative value. It is a sort of ‘identity card’ for the bottle that not only communicates basic information to the buyer but also stimulates emotions and conveys the image of the winery.
Several are the paths that lead a consumer to choose a particular wine:
- For an experienced oenologist, it could be word of mouth;
- For a wine enthusiast, the choice might involve extensive research to decide which wine makes the best investment;
- However, for most consumers, this decision is made while shopping, based on the information they can gather from the label and its image.
The wine label is the heart of packaging design, and packaging design is a key element in forming a visual brand identity.
At Midalidare we agree marketing is important, but we disagree that it is crucial and the only factor in decision-making. Marketing, neuromarketing and wine specialists do not recommend some colours for wine labeling, but we recognized them for our wines. So, we decided to combine neuromarketing, wine and grape colours and our own sensations for label designs and thus exposing the emotion and sending it to our customers. Let’s reveal our monochrome labels’ story.
Midalidare Sauvignon Blanc & Semillon: White
White is the colour of purity, meditation and optimism. It is considered to represent perfection, as it is the purest and most complete colour. But probably its best feature is that it is impartial, independent, and neutral towards everything. This is exactly what we wanted to express with our classic white Bordeaux blend of Sauvignon Blanc and Semillon – a pure, lively and complex wine where the Semillon calms and complements the Sauvignon Blanc making it adorable for the public.
Midalidare Sauvignon Blanc & Semillon is lovely with its clean citrusy-floral aroma and pure, fresh palate without any touch of oak. This is a wine majority find attractive, even ones that dislike Sauvignon Blanc because Semillon is adding these magic white flavours, making it absolutely complete, as it is the white colour itself.
Midalidare Viognier: Cream
Cream colour is often associated with purity, elegance, and luxury. It represents sophistication and refinement. Cream is also the colour associated with the Viognier variety. Obviously, this was the right choice for our special Viognier, which is a blend from different barrels where fermentation is carried out with different types of yeasts in each one.
Midalidare Viognier is an oak wine - fermented and matured in French barriques and that makes it buttery, creamy and nutty, and refines the white flowers and citrus flavours in great elegance and finesse. Its complexity, intensity and pure varietal character is so sophisticated as the cream colour label appearance.
Midalidare Cabernet Sauvignon & Petit Verdot: Yellow
Yellow colour is the colour of optimism, happiness, and cheerfulness. It is also the colour of warmth, confidence and dignity. In wine colours it symbolizes a bold, full body and rustic palate. We recognized all these associations in our favourite blend of two great red varieties: Cabernet Sauvignon & Petit Verdot.
Midalidare Cabernet Sauvignon & Petit Verdot is powerful and rustic wine. Its intensive and spicy bouquet of fruity, herbaceous, vegetable and fine oaky flavours, the bold tannins and elegant complexity bring yellow warmth and pleasure.
Midalidare Riesling: Green
Green colour is often associated with nature, freshness, and sustainability. A green label on a white wine bottle could convey a sense of crispness. Green embodies harmony and tranquility. It is commonly associated with growth and renewal, promoting optimism and balance. While intense green is often associated with Sauvignon Blanc, cold green represents balance and richness, which we found in our Riesling.
Our Midalidare Riesling is created with the intention of freshness and finesse. The wine is unoaked, only aged on the lees and thus its fruity varietal flavours of citrus, apple, blossoms and herbs are just subtly touched by oily and honey tones. This is our green, natural expression of this great noble variety.
Midalidare Pinot Gris: Orange
Orange colour is a vibrant and energetic color that represents enthusiasm, creativity, and warmth. It is known for its ability to stimulate the senses, boost energy levels, and encourage socialization. And what could be more socializing and energizing than Pinot Gris with its aromatic character, vibrant body and crisp taste?
Sunny, energetic, vibrant – this is our Midalidare Pinot Gris. Its intensive aromas of quince, apple and lemon are intertwined with notes of acacia and honey, and its crisp, slightly spiced flavours make the wine so attractive, so social, so that the orange label colour is the perfect match.
Midalidare Merlot & Cabernet Franc: Red
Red colour is often associated with passion, intensity, and boldness. It expresses enthusiasm, joy in life and strength. The crimson shade also represents energy and intensity and for wine colouring, it stands for full-bodied and high-tannic wines. This is what we felt about our most popular red blend of Merlot and Cabernet Franc.
This terrific Bordeaux blend has been enjoyed over the centuries because of its impressive fruit character. The two varieties are charmingly blended in our Midalidare Merlot & Cabernet Franc and compliments each other on creating bold but elegant wine with an explosion of flavours of red and black fruits, herbs, vanilla, and chocolate, full body and velvety tannins. Absolutely adorable and enthusiastic, as is the reference of its red-coloured label.
Midalidare Traminer: Violet
Purple is often seen as a color of complexity, embodying depth and mystery. It also symbolizes bravery and courage. Lilac shade of the colour encourages emotional expression and has calming effects. And this is what we wanted to say about our Traminer - intensive but still elegant, exotic but still fine aroma, spicy but still fresh.
Mystery is the word for this wine. Say Traminer and the first to appear are roses. But not for Midalidare’s one. We were looking for fine, elegant expression and bravely created this Traminer with more fruity flavours and just a touch of geranium, acacia and fresh herbs. Midalidare Traminer is food-friendly wine, fresh yet complex with oily hints due to the ageing on the lees. So, purple could be for geranium but is primely for expressing our view of a lovely noble white.
Explore our blog
- Blend & Trend: Popular wine blends by Midalidare - Trendy blending styles
- Classic wine blends - Wine Classics from the Old World
- Sauvignon Blanc vs Chardonnay - Two great white varieties side by side
- Aromatic white grapes - Scent explosion in a glass of white wine
- Carbonic Maceration - Fermentation technique in a completely anaerobic atmosphere
- Cane Cut technique - New name for an old tradition
- Vine pruning celebrations around the world - How they celebrate the growing season beginning in different countries
- Malbec vs Tannat - Two great red close relative varieties side by side
- Sparkling Wine Guide - Sparkling winemaking - Methods for sparkling winemaking
- Sparkling Wine Guide - Traditional sparkling winemaking - The Champagne method
- Sparkling wine guide – Food pairing - Champagne & Sparkling wine food pairing
- Sparkling Wine Guide: Pas Dosé - Sparkling wine with no added sugar
- Sparkling Wine Guide: Blanc de Noirs - A full-bodied, heady Sparkling
- Sparkling Wine Guide: Blanc de Blancs - Sparkling wine all finesse and lightness
- Sparkling Wine Guide: Non-vintage Brut Style - A sparkling wine for all occasions
- Sparkling Wine Guide: Sparkling Rosé Style - A style of elegance and diversity
- Sparkling Wine Guide: Sparkling wines by ageing - Vintage vs Non-vintage
- Sparkling Wine Guide: Sparkling wines by sweetness scale - How much sugar in sparkling wine
- Sparkling Wine Guide: Sparkling wines by region - Sparkling wine journey around the world
- Sparkling Wine Guide: Oak ageing of sparkling wines - Oak usage in traditional sparkling winemaking
- Wine & Glass pairing: Do specific wine glasses make a difference? - Do specific wine glasses make a difference?
- Wine & Glass pairing: Guide to different types of wine glasses with stem - Anatomy - Part 1: Anatomy of a wine glass
- Wine & Glass pairing: Guide to different types of wine glasses with stem - Part 2: Different types of wine glasses
- Wine & Glass pairing: Rose Wine Glasses - Flared Lip Rose Wine Glass
- Wine & Glass pairing: Rose Wine Glasses - Slight Taper Rose Glass
- Wine & Glass pairing: White Wine Glasses - Sauvignon Blanc Wine Glass
- Wine & Glass pairing: White wine glasses - Unoaked Chardonnay Wine Glass
- Wine & Glass pairing: White wine glasses - Оaked Chardonnay Wine Glass
- Wine & Glass pairing: White wine glasses - Riesling Wine Glass
- Wine & Glass pairing: Red wine glasses - Cabernet/Merlot Wine Glass
- Wine & Glass pairing: Sparkling Wine Glasses - Basic types of Champagne and Sparkling wine glasses
- Wine & Glass pairing: Red wine glasses - Old-world style Syrah
- Marlborough: Wine Region - History, climate, viticulture and sub-regions of Marlborough
- Marlborough: Southern Valleys - The home of Midalidare New Zealand Sauvignon Blanc
- Marlborough: Grapes and Wines - Specifics of the varieties and characteristics of the wines
- Central Otago: Wine region - History, climate, soils and sub-regions of Central Otago
- Central Otago: Cromwell - The home of Midalidare New Zealand Central Otago Stag’s Run Pinot Noir
- Central Otago: Grapes and Wines - Specifics of the varieties and wines characteristics
- Pinot Noir in Central Otago - What sets Central Otago's Pinot Noir apart from other regions?
- Midalidare’s grape varieties: Mourvedre - Part 1: The variety
- Midalidare’s grape varieties: Mourvedre - Part 2: The terroirs
- Midalidare’s grape varieties: Mourvedre - Part 3: The wines
- Midalidare’s grape varieties: Mourvedre - Part 4: Serving and storage
- Midalidare’s grape varieties: Mourvedre - Part 5: Food pairing
- Midalidare’s grape varieties: Sauvignon Blanc in a nutshell - Part 1: Essential information about Sauvignon Blanc
- Midalidare’s grape varieties: Sauvignon Blanc - The variety and the terroirs - Part 2: Sauvignon Blanc - Specifics of the variety and appropriate regions
- Midalidare’s grape varieties: Chardonnay - The variety and the terroirs - Part 2: Chardonnay - Specifics of the variety and appropriate regions
- Midalidare’s grape varieties: Merlot in a nutshell - Part 1: Essential information about Merlot
- Midalidare’s grape varieties: Merlot - The variety and the terroirs - Part 2: Merlot - Specifics of the variety and appropriate regions
- Midalidare’s grape varieties: Tannat in a nutshell - Part 1: Essential information about Tannat
- Midalidare’s grape varieties: Tannat – The variety and the terroirs - Part 2: Tannat – Specifics of the variety and appropriate regions
- Midalidare’s grape varieties: Tannat – Wines & winemaking - Part 3: Tannat – Styles of wines and winemaking techniques
- Midalidare’s grape varieties: Tannat - Wine & dine - Part 4: How to serve, store and pair Tannat wine with food
- Midalidare’s grape varieties: Syrah in a nutshell - Part 1: Essential information about Syrah
- Midalidare’s grape varieties: Malbec in a nutshell - Part 1: Essential information about Malbec
- Midalidare’s grape varieties: Malbec – The variety and the terroirs - Part 2: Malbec – Specifics of the variety and appropriate regions
- Midalidare’s grape varieties: Malbec – Wines & winemaking - Part 3: Malbec – Styles of wines and winemaking techniques
- Midalidare’s grape varieties: Malbec - Wine & dine - Part 4: How to serve, store and pair Malbec wine with food
