Colours in wine labeling

The label of a wine has, first and foremost, legislative value. It is a sort of ‘identity card’ for the bottle that not only communicates basic information to the buyer but also stimulates emotions and conveys the image of the winery.
Several are the paths that lead a consumer to choose a particular wine:
- For an experienced oenologist, it could be word of mouth;
- For a wine enthusiast, the choice might involve extensive research to decide which wine makes the best investment;
- However, for most consumers, this decision is made while shopping, based on the information they can gather from the label and its image.
The wine label is the heart of packaging design, and packaging design is a key element in forming a visual brand identity.
At Midalidare we agree marketing is important, but we disagree that it is crucial and the only factor in decision-making. Marketing, neuromarketing and wine specialists do not recommend some colours for wine labeling, but we recognized them for our wines. So, we decided to combine neuromarketing, wine and grape colours and our own sensations for label designs and thus exposing the emotion and sending it to our customers. Let’s reveal our monochrome labels’ story.
Midalidare Sauvignon Blanc & Semillon: White
White is the colour of purity, meditation and optimism. It is considered to represent perfection, as it is the purest and most complete colour. But probably its best feature is that it is impartial, independent, and neutral towards everything. This is exactly what we wanted to express with our classic white Bordeaux blend of Sauvignon Blanc and Semillon – a pure, lively and complex wine where the Semillon calms and complements the Sauvignon Blanc making it adorable for the public.
Midalidare Sauvignon Blanc & Semillon is lovely with its clean citrusy-floral aroma and pure, fresh palate without any touch of oak. This is a wine majority find attractive, even ones that dislike Sauvignon Blanc because Semillon is adding these magic white flavours, making it absolutely complete, as it is the white colour itself.
Midalidare Viognier: Cream
Cream colour is often associated with purity, elegance, and luxury. It represents sophistication and refinement. Cream is also the colour associated with the Viognier variety. Obviously, this was the right choice for our special Viognier, which is a blend from different barrels where fermentation is carried out with different types of yeasts in each one.
Midalidare Viognier is an oak wine - fermented and matured in French barriques and that makes it buttery, creamy and nutty, and refines the white flowers and citrus flavours in great elegance and finesse. Its complexity, intensity and pure varietal character is so sophisticated as the cream colour label appearance.
Midalidare Cabernet Sauvignon & Petit Verdot: Yellow
Yellow colour is the colour of optimism, happiness, and cheerfulness. It is also the colour of warmth, confidence and dignity. In wine colours it symbolizes a bold, full body and rustic palate. We recognized all these associations in our favourite blend of two great red varieties: Cabernet Sauvignon & Petit Verdot.
Midalidare Cabernet Sauvignon & Petit Verdot is powerful and rustic wine. Its intensive and spicy bouquet of fruity, herbaceous, vegetable and fine oaky flavours, the bold tannins and elegant complexity bring yellow warmth and pleasure.
Midalidare Riesling: Green
Green colour is often associated with nature, freshness, and sustainability. A green label on a white wine bottle could convey a sense of crispness. Green embodies harmony and tranquility. It is commonly associated with growth and renewal, promoting optimism and balance. While intense green is often associated with Sauvignon Blanc, cold green represents balance and richness, which we found in our Riesling.
Our Midalidare Riesling is created with the intention of freshness and finesse. The wine is unoaked, only aged on the lees and thus its fruity varietal flavours of citrus, apple, blossoms and herbs are just subtly touched by oily and honey tones. This is our green, natural expression of this great noble variety.
Midalidare Pinot Gris: Orange
Orange colour is a vibrant and energetic color that represents enthusiasm, creativity, and warmth. It is known for its ability to stimulate the senses, boost energy levels, and encourage socialization. And what could be more socializing and energizing than Pinot Gris with its aromatic character, vibrant body and crisp taste?
Sunny, energetic, vibrant – this is our Midalidare Pinot Gris. Its intensive aromas of quince, apple and lemon are intertwined with notes of acacia and honey, and its crisp, slightly spiced flavours make the wine so attractive, so social, so that the orange label colour is the perfect match.
Midalidare Merlot & Cabernet Franc: Red
Red colour is often associated with passion, intensity, and boldness. It expresses enthusiasm, joy in life and strength. The crimson shade also represents energy and intensity and for wine colouring, it stands for full-bodied and high-tannic wines. This is what we felt about our most popular red blend of Merlot and Cabernet Franc.
This terrific Bordeaux blend has been enjoyed over the centuries because of its impressive fruit character. The two varieties are charmingly blended in our Midalidare Merlot & Cabernet Franc and compliments each other on creating bold but elegant wine with an explosion of flavours of red and black fruits, herbs, vanilla, and chocolate, full body and velvety tannins. Absolutely adorable and enthusiastic, as is the reference of its red-coloured label.
Midalidare Traminer: Violet
Purple is often seen as a color of complexity, embodying depth and mystery. It also symbolizes bravery and courage. Lilac shade of the colour encourages emotional expression and has calming effects. And this is what we wanted to say about our Traminer - intensive but still elegant, exotic but still fine aroma, spicy but still fresh.
Mystery is the word for this wine. Say Traminer and the first to appear are roses. But not for Midalidare’s one. We were looking for fine, elegant expression and bravely created this Traminer with more fruity flavours and just a touch of geranium, acacia and fresh herbs. Midalidare Traminer is food-friendly wine, fresh yet complex with oily hints due to the ageing on the lees. So, purple could be for geranium but is primely for expressing our view of a lovely noble white.
Explore our blog
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- Midalidare’s grape varieties: Sauvignon Blanc - The variety and the terroirs - Part 2: Sauvignon Blanc - Specifics of the variety and appropriate regions
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- Midalidare’s grape varieties: Malbec – The variety and the terroirs - Part 2: Malbec – Specifics of the variety and appropriate regions
- Midalidare’s grape varieties: Malbec – Wines & winemaking - Part 3: Malbec – Styles of wines and winemaking techniques
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